Kalli Prins

Lead growth and revenue strategy across Female Founder Collective, with ownership spanning acquisition, conversion, onboarding, engagement, retention, and monetization. Report directly to the CEO and lead cross-functional growth initiatives across revenue operations, community, content, and member experience.

• Generated $295K+ in new revenue while retaining $270K+ in recurring revenue across memberships, cohorts, and founder programs by redesigning the member journey and strengthening acquisition, lifecycle, and revenue infrastructure.
• Reduced refunds 76% YoY, preserving ~$53K in revenue, while increasing member engagement 103% YoY through improvements to onboarding, lifecycle strategy, community programming, and the member experience.
• Increased completed applications 220% YoY and revenue per enrollment 73.6% by identifying conversion barriers and connecting the experience across application, enrollment, email, landing pages, and checkout.

Supported growth and patient experience for a digital women's healthcare platform, translating firsthand insights from 1,000+ patient interactions into improvements across the customer journey.

• Achieved a 68% conversion rate by identifying and reducing barriers across enrollment, insurance, treatment, and care decisions.
• Translated patterns across 1,000+ patient interactions into actionable customer insights, informing improvements to onboarding, messaging, and the enrollment experience.

Led the transformation of Her Workplace from a physical coworking business into an AI-powered career development platform, shaping growth strategy, customer experience, go-to-market, and new revenue opportunities.

• Scaled MRR from $2K to $21K and surpassed $250K ARR in under 12 months by redesigning the customer journey across acquisition, onboarding, engagement, and retention.
• Created and launched new mentorship, coaching, and cohort experiences featuring leaders from Starbucks, Citi, L'Oréal, and Rebecca Minkoff, growing paid membership to 500+, expanding digital reach to 50K+, and extending the brand across four cities.
• Established the revenue and lifecycle infrastructure, connecting acquisition, CRM, onboarding, engagement, and recurring revenue into a more cohesive member experience.

Co-founded and built a live-streaming platform from concept to revenue, with full P&L ownership across product, customer experience, go-to-market, partnerships, and operations from launch through scale.

• Grew the platform to 2,500+ subscribers, $20K MRR, and $250K in partnership revenue by evolving the product around user behavior and developing new channels for growth and monetization.
• Built and led a 12-person cross-functional team across marketing, product, engineering, analytics, design, community, and customer success, achieving 90% team retention while establishing the systems and ways of working needed to scale.
• Increased user engagement 25% by introducing onboarding, programming, and feedback loops that surfaced changing user needs and informed ongoing product and experience improvements.

Led the restructuring of a 350K+ user marketplace with full P&L ownership, overseeing growth, product, revenue, customer experience, and operations to strengthen the business and expand recurring revenue.

• Drove a 65% increase in signups, 28% MRR growth, and $600K in revenue growth by expanding distribution, strengthening community activation, and evolving the platform experience around changing customer needs.
• Launched a new premium subscription from concept to market, shaping the offering and value proposition to increase LTV 29% and generate $60K in profit within five months.
• Reorganized cross-functional teams and workflows, reducing turnover 25% and accelerating product delivery 25% while strengthening collaboration across product, marketing, and customer success.